Want to be listed on SimBuddy? Here's how it works.
We get asked all the time how a telco, MVNO or eSIM brand can get featured on SimBuddy. Here's our straight-talk guide for providers.
Every week we hear from telcos, MVNOs and eSIM brands asking the same question: "How do we get listed on SimBuddy?"
Short answer: easier than you might think. Long answer below.
What SimBuddy actually is
SimBuddy is an Australian-owned, fully independent SIM and eSIM comparison platform. We rank plans on coverage, price, data and SIM/eSIM availability — never on commission rate.
We're built specifically for Australian consumers comparing local prepaid, postpaid, and travel data plans. We're not a global affiliate-spam site repurposing US content. Every featured deal has been hand-reviewed by an Aussie who actually uses these plans.
Why brands want in
Three reasons we hear most often:
- High-intent traffic. Everyone landing on SimBuddy is shopping for a SIM or eSIM. Not browsing. Not researching laptop deals. Shopping. That traffic converts at multiples of social or display.
- Editorial credibility. Because we publicly commit to never letting commission rates influence rankings — and back that up with ACCC-compliant disclosures throughout — being recommended on SimBuddy carries genuine weight with buyers.
- Multi-surface placement. A brand listed on SimBuddy can appear across deal cards, dedicated provider review pages, our weekly email digest, our growing Facebook Page, and the Provider Offers carousels on Home and Compare pages. One partnership, multiple touchpoints.
The three ways to partner
1. Affiliate listing (most common)
You're already on Commission Factory, Impact, Awin or running your own affiliate program. You approve SimBuddy as a publisher. We list your plans. You pay only on confirmed sales. No upfront cost, no minimum.
If you're already affiliated with one of those networks and we haven't found you yet, just send us a message — we'll usually have you live within 48 hours.
2. Sponsored placement
Want guaranteed visibility on Home or Compare carousels regardless of your affiliate commission rate? We accept paid banner placements.
A few rules:
- Banners must be standard IAB sizes only: 468×60 Full Banner, 300×250 Medium Rectangle, or 728×90 Leaderboard. No skyscrapers, no popups.
- Every paid placement is clearly labelled "Advert" — no exceptions.
- Paid placements do not — and will not — influence editorial deal rankings.
3. Editorial-only listing
No affiliate program? Don't have a sponsorship budget? We'll still list you.
If your plan competes on price and value, we'd rather show Australians the truth than hide a great deal because we can't earn from it. That's what independence actually means.
What we don't do
We're a small team and we're picky about who gets listed. We don't accept:
- Plans with hidden fees or activation gotchas
- Brands without a publicly-listed Australian business number
- Anyone asking us to remove a competitor's listing
- Anyone asking us to fake reviews or move ourselves up rankings on their plan
If that's not your style — perfect, we'll get on well.
How to get in touch
One short email is all we need. Send to [provider@simbuddy.com.au](mailto:provider@simbuddy.com.au) with:
- Your brand name and primary URL
- Network or carrier (Telstra, Optus, Vodafone, MVNO, etc.)
- Affiliate program details (network name + affiliate manager contact, or "none yet")
- A line or two about what makes your plans worth featuring
- Optional: banner creatives in the sizes above
We respond within 2 business days. If we're not the right fit, we'll tell you straight away. If we are, you'll be live on SimBuddy within a week.